India has seen a boom in the amount of small businesses with the pandemic giving birth to many ideas. A huge number of these ideas have been birthed into businesses that are running succesfully. A huge problem faced by such businesses is the difficulty it takes to manage their accounts and raise invoices for each order. A tool that helps them to raise invoices and manage their accounts is a great boon for them.
As the growth of small business and entrepreneur in India is increasing with a flying numbers where many small business owners encounter challenges and difficulties in utilizing invoice tools, impeding their ability to efficiently manage and streamline financial processes within their enterprises. These obstacles hinder productivity and potentially result in financial discrepancies, emphasizing the need for a user-friendly and effective invoicing solution tailored to the specific needs of small businesses and at an Affordable & negotiable subscription which falls under their crisis.
the objective to conduct secondary research is to get a good understanding of the problems that the user/target audience is facing as well as to get a hold of the mental model of the users so the process of EMPATHIZING can be carried out easily.
to start the secondary analysis and for the collection of the data according to the project brief 5W1H process is carried out
In this process question formation take place which gives a kick-start to our research. the formulated questions are based on.
By answering the series of questions I was able to get a good hold over the context of the problem